How many YouTube content producers used to rely on their channel as a ’side hustle’ revenue to pay their bills today? How many self-published authors have quit their day jobs to write for their new employer, Amazon, today (Amazon owns 86% of the publishing market today)? How many former cubicle workers decided it was more lucrative to start an internet business than continue slaving away at a corporate gig that only made their bosses rich? Today, we’ll readily shift to the digital world to sustain us financially – in the end, we don’t have much choice – but the old-order thinking pervades this new “reality” and causes problems.
I write this at a time when several prominent names in the Manosphere (and other spheres) with large subscriber bases are having their channels erased by YouTube/Google. This erasure is sometimes a complete deletion from mainstream social media (Twitter, Facebook, Instagram, etc.). I’m not a fortuneteller, but I did predict this happening as far back as my State of the Manosphere address in 2018. Six years ago, I said a storm was coming. I saw then that the mainstream Village would need convenient foils and easy targets to defeat in the 2020 election cycle, and the “Red Pill” – as subjectively defined by every online ideologue-grifter – would make the perfect, easy-to-hate villains to bring down to prove a point. Purging long-overdue “hate accounts” would seem like a necessary step to prove ideological virtue to the ‘Woke’ masses.
Well, that storm is upon us again now. The people who convinced themselves being entrepreneurs (a much more profitable side hustle) was their true calling in life are now looking around with a bit of nervous hesitancy. Even the guys with the temerity to start an online business after COVID-19 eliminating their jobs now realize they may not be as anti-fragile as they thought. Cancel Culture isn’t just about getting ideological enemies fired from their day jobs. It’s about total personal assassination. Stealing that person’s bread by denying them any future ability to exist online, much less generate revenue, is their real objective. Right now, the Cancelled are just faceless randoms online losing jobs and tenured university staff who got too comfortable in the belief that they could never be fired. But by November 6th this year, the Cancelled will look like an army of dispossessed zombies with nothing to lose by returning the favor to the ones responsible for canceling them.
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